Results:

• Increased Engagement: Achieved a 35% increase in website engagement through the implementation of minimalist, user-focused copy.

• Higher Conversion Rates: Boosted conversion rates by 20% by emphasizing the space-saving benefits and modern appeal of products.

• Brand Cohesion: Successfully aligned the brand’s voice with its design philosophy, creating a consistent and compelling narrative across all platforms.

Skills Utilized:

• Brand strategy and development

• Copywriting and content creation

• SEO and digital marketing

• Market research and competitive analysis

• A/B testing and data analysis

Since the inception of Dot Home, I have had the privilege of collaborating with Leonid, the CEO and founder, on shaping the brand’s identity and voice. Dot Home’s philosophy revolves around modular, high-quality furniture solutions and simplicity: a reflection of Leonid's vision for organic, Scandinavian-inspired designs.

I took a phased approach to Leonid’s marketing ambitions while creating brand guidelines that would effectively communicate the minimalist aesthetic and functional benefits of their products to a young, modern audience, especially those living in smaller homes.

Objectives

1. Create Dot Home’s Brand Identity: Align the brand’s voice with its minimalist and Scandinavian-inspired design philosophy.

2. Develop Site Copy: Create engaging, straightforward product descriptions that appeal to a modern audience.

3. Enhance Marketing Collateral: Generate marketing materials that drive engagement and conversion while emphasizing space-saving features.

4. Grow Social: Increased the brand’s follower count on Instagram and Pinterest.