Creating better with Brikl

Brikl is an on-demand e-commerce platform that streamlines the process of designing and selling custom products.

As the VP of Marketing at Brikl, I led a team that helped transform our marketing strategy, spearheaded a significant rebrand, and executed a wide array of marketing initiatives. Our focus has been on creating and maintaining a compelling brand presence that resonates with our target audience and drives business growth.

Impact and Results

  • Increased Brand Recognition: Elevated Brikl’s brand presence within the industry.

  • Revenue Growth: Contributed to a 30% increase in year-over-year revenue.

  • Improved Team Efficiency: Enhanced productivity and campaign impact.

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Brikl on-demand

Highlights so far

    • Brand Refresh: Led the rebranding process, updating the brand identity and messaging to better connect with our target market.

    • Market Positioning: Enhanced our positioning, emphasizing the efficiency and customization of Brikl’s MicroStores.

    • Launch Campaign: Executed a successful multi-channel rebrand launch, boosting website traffic by 40% and lead generation by 25%.

    • Content Marketing: Developed a robust content strategy, increasing organic traffic by 35%.

    • Digital Marketing: Managed PPC and SEO campaigns, lowering customer acquisition costs by 20%.

    • Email Campaigns: Implemented segmented email strategies, raising open rates by 30% and click-through rates by 20%.

    • Engagement Growth: Increased social media engagement by 50% across major platforms.

    • Consistent Brand Voice: Established a cohesive brand voice, leading to a 40% increase in social media referrals.

    • Sales Support: Created effective sales materials, aiding in closing more deals.

    • Event Marketing: Developed promotional content for events, increasing attendance by 50%.

    • Team Leadership: Fostered a collaborative team environment, enhancing productivity.

    • Project Management: Implemented efficient project management practices, ensuring timely campaign execution.

Make it
stand out.

The message behind these videos is consistent: employees in promotional products companies spend hours setting up stores and handling administrative tasks. This not only eats into a company’s profits but, more importantly, erodes employee well-being. As the scriptwriter and creative director for these videos, I wanted to deliver this message in two tones: a brand-led message that emphasizes the aspirational power of our product, and one that leans into the humor of an office workplace.

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