From silos to certainty
o9 Solutions deals with complex B2B topics in the supply chain space. What we experienced during the pandemic—late deliveries, resource uncertainty, and inflation—magnified the complex problems that exist in this space every day. These are the problems that o9 seeks to address through sophisticated supply chain planning.
As the Lead Copywriter at o9 Solutions, I collaborated with the brand team and data analysts while leading a dedicated team to create impactful B2B communications. My role was to ensure that our complex and heady copy was simplified. And that our client’s unique stories were told in the most authentic and engaging way online, making their success stories inspiring to other businesses.
I wanted to show o9 that it was leading-edge technology powered by people.
Highlights
Concept and Approach: Focused on helping o9 discover and articulate their genuine voices through their employees and clients, ensuring their online presence was both professional and personal. Encouraged clients to embrace their individuality and authenticity.
Copy Utilization: Crafted persuasive copy for websites, blogs, social media, and marketing materials, tailored to reflect each client's unique personality and vision. My expertise lay in creating copy for a wide range of mediums, ensuring alignment with our brand voice and business objectives.
What did I do?
Authenticity and Engagement: Successfully helped clients find their authentic voices, resulting in a more genuine and engaging online presence.
Increased Web Traffic: o9 experienced a significant increase in website traffic and user engagement, with the digital marketing team noticing a notable rise in visits and interactions.
Brand Differentiation: Enabled clients to differentiate their brands effectively, with unique and memorable storytelling that resonated with their target audiences.
Client Satisfaction: Received positive feedback from clients, highlighting the transformative impact of the authentic storytelling approach on their business growth and personal satisfaction.