Challenging tradition to drive change
Maximizing Engagement Through Data-Driven Content Strategies
The Leisure Pass Group, is one of the global leaders in travel, enabling modern explorers access to top cities access to popular attractions through a single mobile digital pass. When I joined the team as a Content Manager, I spearheaded a transformative initiative that redefined the brand's identity and modernized its outlook.
Challenge: The Leisure Pass Group needed to break free from its conservative image to appeal to a broader, more contemporary audience. This required a complete overhaul of their content strategy and brand communication.
Solution: With a focus on leveraging data to enhance social media engagement and online presence, I developed and executed content calendars across six cities. My work includes data-led content initiative and influencer collaborations, leading to significant milestones and measurable improvements.
Make it stand out
Working with Silvia Pinho, a talented graphic designer, I developed out-of-home (OOH) advertisements and print marketing collateral for display in London, Paris, and New York.
Milestones
Launched comprehensive content strategies in six cities, resulting in a 35% increase in social media engagement within the first quarter.
SOCIAL
DATA-DRIVEN CONTENT
Analyzed user engagement metrics using advanced tools, driving a 25% boost in content interaction rates through tailored strategies.
LEADERSHIP
Managed creative talent, producing high-quality content that contributed to a consistent 53% improvement in content delivery timelines.
Collaborated with influencers to generate a 36% rise in audience reach by introducing fresh and resonant content themes.
COLLABS
Hear it from them
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“Working with Suz was a pleasure and a joy to work! She pushed the boundaries of content creation at LPG and brought innovation to the table every day.”
Jess Basi, Head of Content at the Leisure Pass Group
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"I had the pleasure of working with Suz while at LPG as part of the Content team, she was always bringing ideas to the table and ready to help find solutions and embark in new projects! It was amazing to be every day around such creative and out-of-the-box person that would turn something that one could see as dull into something truly enjoyable!"
Silvia Pinho, Graphic Designer at The Leisure Pass Group
